Beware of a Fashion Nova collab Email scam

Last updated on July 5th, 2024 at 11:51 am

Updated: 7/1/2022 to add a new email that was sent to me.

I had an interesting email sent to me by a company claiming to be Fashion Nova. For those of you who aren’t familiar with the brand. Fashion Nova is considered to be a fast-fashion company that sells affordable priced clothing and accessories.

I’d like to add that I have never shopped or purchased anything from this brand so that’s why it’s highly suspicious that someone claiming to be from their brand reached out to me.

The email

The email was sent to my blog email address. So I didn’t think a lot of it. I tend to have a few collaboration requests as well as other sales offers.

the sender

The email was sent from a Gmail account, not a branded account such as @fashionnova.com.

FASHIONNOVA HQ fashionnovaofficialhq@gmail.com

the email text

The email was pretty straightforward and did seem like it was offering a collaboration.

we @fashionnova just launching our newest clothing brand and we noticed you have been a fan of our work and we observed your profile however you will need to follow the steps below to be qualified to collaborate with us:

Since we are just launching our influencer campaign and really want you involved, you would get free monthly packages (3 items of your choice per month), your own exclusive discount code to share, shoutouts and reposts to our Instagram and website!

We will be sending you our free PR packages every month, this means you will get to show off our newest items completely free with no catch! In return just tag us with the clothing either wearing them or just showing off the package! You will also be getting 10% commission paid via bank transfer or any other legal means of payment which is most convenient for you 

Every time you post a shout-out of our newest brand, we usually start with a payment of $500 per post which can also be negotiated if you meet the criterial and we will increase it as you get more popular and we make more from your posts and clothing you are wearing on your page.

Before we send you more details, what social media platforms do you use and how much do you charge per post?

Added 7/1/2022: Today I had a new email. it’s similar to the previous one but has a larger payout.

we @fashionnova are launching our newest clothing brand @fashionnova.wore and we noticed u have been a fan of our work,
So we are just launching our influencer campaign and really want you involved, you would get free monthly packages (3 items of your choice per month), your own exclusive discount code to share, shoutouts and reposts to our Instagram and website!
We will be sending you our free PR packages every month, this means you will get to show off our newest items completely free with no catch! in return just tag us with the clothing either wearing them or just showing off the package! You will also be getting 30% commission paid via bank transfer every time you post a shout-out of our newest brand, we will begin with a payment of $1000 and increase as you get more popular and we make more sales off you wearing them on your page.
We await a response from you as soon as possible!

Best Regards
@FashionNova

Here were the red flags 🚩🚩🚩

1st 🚩

The email was sent after usual US business hours. I would assume most of these companies work from 9 am to 5 pm. This email was received at 9:28 pm.

2nd 🚩

My Instagram profile doesn’t focus on fashion in any way. I have also never promoted or shared any Fashion Nova content.

3rd 🚩

The Gmail email address is always a dead giveaway for scams. If the email isn’t from a branded email address most times it’s a fake. There are a few exceptions but with large brands usually have their own email address featuring their company/brand name dot com.

Fashion nova confirmed it’s fake

I reached out to Fashion Nova via their Media email address. A rep replied within the hour stating the following:

Hi Vanessa,

Unfortunately, that is not Fashion Nova. If you will note – our email address ends in “@fashionnova.com” and not “@gmail.com”. We recommend that you do not provide them with any personal information and also report the accounts they provided you with.

Fashion Nova email reply

Thanks to Fashion Nova for the confirmation that this is a fake and the email reply.

what not to do if you’re sent this email

Let’s face it many content creators want to participate in collaborations in hopes to be noticed or gain extra income or free products. But it’s always safe to err on the side of caution and take time to check that this is legit.

The last thing anyone wants is to be scammed, have their social media accounts taken over, or experience ID fraud.

If you’re sent an email like this

If you are sent an email like this do the following:

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• always check the sender address (For branded email not free email address)
• check for grammar and spelling errors
• reach out to the actual brand

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You can also do a quick web search using the brand name and adding scam email or email scam. You can also block the sender if your email provider offers this service.

Lastly, always get the word out to help prevent others from being scammed as well.