The Not-So-Sexy Side Of Influencer Marketing

retailtouchpoints: By Klaudia Tirico, Features Editor I’ve been writing about the benefits of influencer marketing for a few months now, but with these potential benefits come some serious issues that all brands and retailers need to be aware of. As influencer marketing continues to gain steam in both the B2C and B2B communities, regulations from the Federal Trade Commission (FTC) […]

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